How to Create a Simple Content Marketing Strategy In 2025

If you’ve been wondering how to get consistent traffic, build brand authority, and grow your online presence, then content marketing is your golden ticket.

But here’s the thing: most people overcomplicate it. You don’t need a big team or expensive software to start—you just need the right strategy. In this guide, I’ll walk you through how to create a simple content marketing strategy that works, especially if you’re just starting out in 2025.

🔍 What Is Content Marketing?

Content marketing is the process of creating and sharing valuable content—like blog posts, videos, or social media posts—to attract and engage your target audience.

Unlike traditional ads, content marketing builds trust over time, helps with SEO, and turns visitors into loyal customers.

🚀 Why You Need a Content Marketing Strategy

Here’s what a strong content strategy can do for your brand:

• Attract your ideal audience from search engines and social media
• Build authority in your niche
• Keep people coming back to your website
• Support your sales and product launches
• Help you rank higher on Google

💡 According to HubSpot, businesses that blog get 55% more visitors than those that don’t.

🧠 Step-by-Step: How to Create a Simple Content Marketing Strategy

1. Define Your Target Audience

Ask yourself:

• Who am I trying to reach?
• What problems do they have?
• What kind of content are they already consuming?

💬 Example: If you’re a web designer in Nigeria, your audience could be small business owners looking to build an affordable website.

2. Set Clear Goals

Are you trying to:

• Increase website traffic?
• Generate leads?
• Build email subscribers?
• Sell digital products?

Pick one or two main goals to guide your content.

3. Choose Your Content Formats

Start with one or two formats that you can manage well:

• Blog posts (great for SEO)
• Short videos (great for social media)
• Infographics or carousels (great for Instagram/LinkedIn)

🔗 If you’re just starting a blog, check out Webnode or HostAfrica—both great platforms to launch your website.

4. Do Basic Keyword Research

Use free tools like:

• Ubersuggest
• AnswerThePublic
• Google Trends

Find out what your audience is searching for and build content around those topics.

📌 Example: Search terms like “how to create a business website in Nigeria” or “affordable website design tips” can guide your blog topics.

5. Plan Your Content Calendar

Keep it simple:

• 1 blog post per week
• 2-3 social media posts promoting the blog
• Monthly newsletter to summarize value

Use tools like Trello or Notion to plan and organize.

6. Create & Publish Quality Content

Follow the E-E-A-T principle:

• Expertise
• Experience
• Authoritativeness
• Trustworthiness

👉 Focus on solving real problems. Use examples, break content into sections, and keep your tone clear, helpful, and professional.

7. Promote Your Content

Don’t just publish and disappear! Share your content:

• On social media
• In Facebook/Telegram groups
• Via email newsletters
• In LinkedIn communities

Also, link internally to your older blog posts (like I’m doing below 👇)

🛠 Tools to Help You Get Started

Here are some free tools to make things easier:

✅ Final Thoughts

Content marketing is not about quantity—it’s about consistency and value. If you start small, stay focused, and provide content that genuinely helps your audience, results will follow.

You don’t need to be a professional writer or a marketing guru. You just need a plan—and now you have one.

📖 Suggested Read:

👉 Top 5 Free SEO Tools You Should Be Using in 2025